What is a CRM software?
When we talk about CRM, we usually refer to a CRM system, a tool used for contact management, sales management, agent productivity, and more.
CRM software records customer contact information such as email, telephone, website social media profile, and more. It can also automatically pull in other information, such as recent news about the company's activity, and it can store details such as a client's personal preferences on communications.
The CRM system organizes this information to give you a complete record of individuals and companies, so you can better understand your relationship over time.
CRM software improves customer relationship management by creating a 360° view of the customer, capturing their interactions with the business, and by surfacing the information needed to have better conversations with customers.
CRM Software examples
Here are some of the most popular CRM software in the market:
Monday.com
Pipedrive CRM
Salesforce CRM
Zendesk CRM
HubSpot CRM
Oracle NetSuite.
CRM Software by Monday.com
Monday.com has been leading our ranking of the best project management software ever.
It is a cloud-based service with no installation costs or complicated setup procedures. The CRM software by Monday.com also offers mobile apps for both iOS and Android devices, so you can manage your customer relationships on the go.
Monday.com offers a variety of features, including lead management, email marketing, social media integration, contact management, etc.
The benefits of using Monday.com are:
It has a simple interface that is easy to use and understand,
It integrates with your email, calendar and social media accounts,
It helps you to create better marketing campaigns,
It helps you stay organized by helping you to manage your tasks more efficiently,
You can use it on any device (computer or mobile device)
Here’s how different business functions benefit from using CRM:
Sales teams can use CRM to understand their sales pipeline better.
Sales managers can access reliable information about the progress of individual team members in achieving their sales targets, for example, and see how well individual sales teams, products and campaigns are performing too. Sales reps benefit from reduced admin, a deeper understanding of their clients, and the opportunity to spend more time selling and less time inputting data.
Marketing teams can use CRM to make forecasting simpler and more accurate.
They can get clear visibility over every opportunity or lead, and map out the whole customer journey from enquiry through to sale, so giving them a better understanding of the sales pipeline or prospective work coming in. It’s also possible to include information from customers’ public social media activity – their likes and dislikes, and their sentiment about specific brands and businesses.
Customer service teams can effectively track conversations across channels.
A customer might raise an issue in one channel, let's say, Twitter or Facebook, but then switch to email, phone or live chat to resolve it in private. Without a common platform for customer interactions, communications can be missed or lost in the flood of information – leading to an unsatisfactory response to a valued customer.
Supply-chain, procurement and partner management teams can manage relationships better.
They can track meetings with suppliers and partners, record requests made, add useful notes, schedule follow-ups and stay on top of expected next steps. Reporting enables businesses to compare the efficiency of suppliers and so manage their entire supply chain more effectively.
The HR team can use CRM to accelerate the recruitment process and track employee performance.
CRM can help the HR function by speeding up the on-boarding process, automating the process of managing candidates, analyzing resourcing needs and identifying skills gaps, and supporting the pursuit of staff retention targets.
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